Thanks to Boston Media Group for inviting me in to do some SEO groundwork for their new site. We found a way to develop a decent SEO strategy on a mostly one-page design, and while there’s always more that can be done, we’re leaving it in a good place 🙂
One thing that took me a while to get used to in the SEO word is how fast things are always changing. Just when you’ve got everything figured out and are starting to rock it, the rules change and you have tackle some new approach!
Such is the challenge of technology’s rapid evolution, the rate of which many predict will continue to accelerate. Nevertheless, everything you learn along the way contributes to your your ability to keep up with further modifications and maturing of technology and it adaptation.
One core component of SEO strategy is link-building: increasing the number of domains that link to your website. The following article from SEO Genius poses the question What link building tactics should we follow in 2014 and why? to several SEO experts, whose compiled answers provide a good cross-section of different ways to approach this strategy this year.