SEO (Search Engine Optimization) is a web-based industry that focuses on achieving high rankings on Search Engine Result Pages (SERPs) for webpages. A SERP is simply the page of results you get after searching for something online.

Your website’s “visibility” online is key if you are wanting to be discovered by Internet users who will hopefully buy your product or service, but since there are so many people searching and making purchases online these days, achieving and maintaining high rankings can also be competitive. In some markets, companies pay thousands of dollars a month for stellar SEO services because they result in more traffic to websites and therefore more sales.

If you’re a small or medium-sized business, you probably can’t afford to dish out that kind of money, but fortunately there’s still a lot of web traffic that you can snag for a modest amount of effort and expense.

I’ve been working with SEO for nearly five years now, always on a lean budget, and I know what it takes to get enough new traffic from SEO to make your investment in it worthwhile. Since the fundamentals can change rather rapidly, this is the one area where I focus most in keeping up-to-date on trends and developments.

by Jay Frost